Campaign research

Market research that turns real discussions into actionable insights

Run campaigns from your business profile, review progress as discussions and communities are analysed, then export completed research to brief ads, pages, and email with confidence

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Without vs with proof

From scattered opinions to research your team can brief from

Launching without proof wastes time and spend

Most teams skip real audience research because agencies are expensive and DIY methods turn into gut feel. Messaging ends up generic, tests fight each other, and “another AI tool” only speeds up bad guesses unless something anchors creative to how buyers actually talk.

campaign research problem

Structured campaigns that produce insights you can reuse

Start from your business profile, run market research campaigns, and track progress as discussions, comments, and communities are analysed. Review executive summary and insight sections, promote what you trust into saved patterns, then export completed research so ads, landing pages, and email brief from the same evidence, not a blank prompt thread.

calm - collected campaign research flow
Step 1 · Set up

Tell WeThryv what you sell, then start research

Create or choose a business profile so research matches your offer and customers. Start a new campaign,that’s the container for your market research run.

Create a business profile
Step 2 · Run

Your campaign runs while you watch progress

WeThryv gathers market research from discussions, comments, and communities.

Follow status and progress on your campaigns list until it’s done, no manual scraping or spreadsheets

Generate Copy
Step 3 · Results

Read the summary and insights, then export

Open a finished campaign for an executive summary and insight sections, clear takeaways you can brief from. Export completed research so your team aligns ads, landing pages, and email on the same buyer language

Open insights
Who it’s for

Built for teams that need better marketing decisions fast

Whether you run one brand or many, WeThryv helps you research demand, sharpen positioning, and ship creative from evidence

SMB owners

Get clearer direction when you can’t afford a full marketing team. Validate ideas, and launch with confidence.

Ecommerce / dropshipping

Pressure-test products before spend, uncover buyer language, and generate angles for ads, PDPs, and landing pages.

Agencies

Run research across multiple client brands, produce data driven briefs, and keep quality consistent across clients

“I couldn’t recommend this app more. For a small coffee sacrifice per week, I’ve quadrupled my revenue and I’m on track to being able to pursue this FULL TIME.”

Carlo Falqueza

Founder of Koi Koi Droplets

Everything you need to know about Campaign Research

1. What is a campaign in WeThryv?

A campaign is a structured market research run tied to a business profile. It gathers relevant discussions and signals, then returns summaries and insight sections your team can act on.

2. How is this different from asking ChatGPT directly?

ChatGPT starts from your prompt. Campaign research starts from market evidence, then structures findings into reusable insights so your team is not guessing angles from scratch.

3. What do I need before starting a campaign?

You need a business profile and a clear campaign scope (offer, audience, market context). That helps WeThryv pull more relevant signals and reduce noisy output.

4. What do I get when a campaign is complete?

You get an executive summary, structured insight sections, and exportable research outputs that can be used to brief ads, landing pages, email, and product messaging.

5. How long does campaign research take?

Timing depends on campaign scope and volume. You can track progress inside campaigns while it runs, then review results when processing is complete.

6. Can I reuse campaign insights later?

Yes. Completed campaign outputs can be referenced and reused across future creative work so teams stay consistent across channels and launches.

7. Is this only for ecommerce?

No. It works for SMB owners, agencies, ecommerce teams, and in-house marketers who need clearer audience language and stronger positioning decisions.

8. What if the results are not relevant enough?

Refine your business profile and campaign scope, then rerun. Better inputs usually produce better signal quality and more useful insight outputs.