Lower ad costs
Reduce wasted spend during Meta and Google's learning phase with better-targeted audiences.
Faster campaign results
Get campaigns out of learning phase sooner with precise audience targeting.
Higher ROAS
Reach people most likely to convert based on real customer insights.
See it in action
Watch how we create precision audiences that reduce learning phase spend and boost campaign performance.
AI-powered audience generation
Use customer insights to automatically segment and create high-intent audiences for your ad platforms.
Learning phase optimization
Create audiences large enough to bypass extended learning phases while staying focused on high-value prospects.
What teams say
Real outcomes, across industries.
How it works
Get started in minutes, not weeks.
Connect data source
Sync your customer data and insights into Wethryv.
Define audience criteria
Set parameters based on behavior, demographics, and purchase intent.
Export to platforms
One-click export to Meta Ads Manager or Google Ads and launch campaigns.
Use cases
Built for real-world scenarios.
Launch new products
Create audiences from early adopters and lookalikes to scale campaigns fast.
Optimize existing campaigns
Replace underperforming audiences with data-driven segments.
Retarget high-value users
Build custom audiences for abandoned carts and engaged visitors.
Frequently asked questions
- 01Which platforms does this support?
Currently Meta Ads Manager and Google Ads, with more platforms coming soon. You can export audiences directly to either platform with one click.
- 02How does this reduce learning phase spend?
By creating highly relevant audiences based on your actual customer data, we help ad algorithms find conversions faster. This means campaigns exit the learning phase sooner, reducing wasted spend during optimization.
- 03Can I use my own customer data?
Yes, our platform syncs with your customer insights and CRM to build audiences from your actual customer behavior, purchase history, and engagement patterns.
- 04How long does it take to set up?
Setup is quick - typically 10-15 minutes. Connect your data source, define your audience criteria, and export to your ad platform. Your first audiences are ready within minutes.
- 05What data sources can I connect?
You can connect Shopify, customer databases, CRM systems, email marketing platforms, and more. We support integrations with major ecommerce and marketing tools.
- 06Do I need technical knowledge to use this?
No technical knowledge required. Our AI handles the complex segmentation automatically. You simply define what you're looking for, and we generate the audiences.
- 07How is this different from creating audiences manually?
Manual audience creation is time-consuming and often misses key segments. Our AI analyzes thousands of data points to identify high-value audience segments you might never find manually, all in seconds.
- 08Can I create lookalike audiences?
Yes, you can create lookalike audiences based on your best customers. We identify the key characteristics of your high-value customers and find similar prospects across Meta and Google.
- 09What's the minimum audience size needed?
We recommend at least 1,000 users in your source data for optimal results. For Meta, audiences should be 1,000-50,000 users, and for Google, we recommend at least 1,000 users per audience segment.
- 10Is my customer data secure?
Absolutely. We use enterprise-grade encryption, comply with GDPR and CCPA regulations, and never share your data with third parties. Your customer insights remain private and secure.
- 11Can I update audiences automatically?
Yes, you can set audiences to refresh automatically as new customer data comes in. This ensures your campaigns always target the most current and relevant prospects.
- 12What kind of ROI improvements can I expect?
Most customers see 30-60% reduction in CPA and faster campaign profitability. Results vary by industry and campaign goals, but campaigns typically exit the learning phase 2-3x faster than with manual audience building.